This is a great step by step walk through of what personas are and how you can use them in the web design and development process. By asking the questions “Does this work for persona X” at every stage of developing our digital marketing we can create a user-focused development process.īelow we have brought together what we think are the best resources, links and examples of using Digital Marketing Personas in practice.Ī really useful tool from Hubspot that helps you to build out your marketing personasĪn Introduction to Website Design Personas The objective of developing these personas is so that we can build any of our digital marketing with these different groups in mind, and use the personas to help optimise the user journey at every stage. This will include things like their motivations, needs, technical skills and other factors that will impact how they may interact with any of your digital marketing. In this blog we define what a Persona is in the context of digital marketing, how they can be used and share some of the best free digital marketing persona resources and links.Ī persona is a fictional character that has been developed to characterise the key traits of a particular group of your target audience.
